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PUBLISHERS ASSOCIATION OF LOS ANGELES - SEPTEMBER 2010 Program

GOT TRAFFIC:

What You Need to Know about Optimizing Your Web Site

Wednesday, September 15, 2010, 7:00 pm

Wondering how to drive more people to your Web site, make them stay longer, and actually buy? What's the answer? This panel will explore SEO (search engine optimization), keywords and other Web writing essentials, and additional online marketing strategies you must understand to compete today. At a time when life itself sometimes feels like it's moving to cyberspace, this is basic business knowledge you'll want to have.

ABOUT OUR SPEAKERS

BLAKE POLLACK is director of business development of LA SEO, a boutique interactive marketing and SEO agency located in Los Angeles. Having founded Mobile Vision Marketing as a mobile outdoor advertising company, he expanded into the digital realm to provide online solutions for drawing and monetizing traffic as well as other marketing support. LA SEO was founded in February 2010 by veteran online marketing executive Jeremy Pollack and SEO guru Sam Rath. Blake is Jeremy's brother. LA SEO serves both local and national clients, with sites targeting small city regions to worldwide consumers. http://losangeles-seoservices.com/

JON WUEBBEN is the founder and president of Telegent Media, LLC, and Custom Copywriting--one of the leading SEO web copywriting firms in the United States. Starting his company in 2003, he has since written content for hundreds of companies worldwide, in every major industry, helping them achieve greater search engine rankings and sales. Jon is the author of "Content Rich: Writing Your Way to Wealth on the Web," the definitive guide on growing your online presence, acquiring new customers, and selling more products and services through the power of SEO copywriting. This book was published through Jon's company, Encore Publishing. http://www.customcopywriting.com/, http://contentrichbook.com/

GARY SENSOR is a partner and cofounder of NetAdvantage, where he leverages his vast knowledge of technology and marketing to create integrated results-driven solutions for clients. He is a seasoned entrepreneur with broad experience in all aspects of web development and marketing, including search engine marketing and SEO. Through advanced training, Gary is certified by Google as an Adwords Qualified Professional. In addition to guest lecturer engagements at USC and Pepperdine University, he has also taught search engine marketing at UCLA Extension. http://www.netadvantage.com/, www.senser.net

ROBIN QUINN has worked with authors and book publishers for more than two decades. She is a publishing consultant, book coach, book editor, and ghostwriter. Robin's editorial projects include the small press best-seller The Detox Solution by Patricia Fitzgerald, the award-winning spiritual work Unintended Consequences by Bill Shaner, the perennial resource The Self-Publishing Manual by Dan Poynter, and the forthcoming humorous memoir Confessions of a Recovering Drama Queen by Lauren Gale. Robin specializes in self-help, alternative health, nutrition, spirituality, and the media, and she and her other editors also work with fiction and memoir. www.writingandediting.biz, www.twitter.com/RobinQuinninLA





DATE:	WEDNESDAY, SEPTEMBER 15, 2010.
TIME:	7:00 p.m.
LOCATION:	Felicia Mahood Senior Center 11338 Santa Monica Blvd., West L.A. (About 3 blocks west of the 405. Parking is available on the street or in the public lot on the corner of Corinth and Iowa.) NOTE: Entrance to the meeting is through the Center's parking lot on Corinth--the third door into the building--past the black gate.
COST:	$5.00 for PALA members; $15.00 for nonmembers. Advance admission can be purchased with PayPal on our website: www.pa- la.org.
QUESTIONS:	Sharon Goldinger, Program Chair, pplspeak@att.net, 949-581-6190. Join our FACEBOOK community. Visit us at: tinyurl.com/PALA-Facebook Remember to visit our Web site for updates at www.pa- la.org.

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Reservations

PALA MEMBER $5.00 Non-member $15.00

PALA MEMBERSHIP BENEFITS Informative publishing programs... Networking with publishers and suppliers... Cooperative marketing... Affiliate of PMA - Publishers Marketing Association IF YOU HAVE QUESTIONS ABOUT MEMBERSHIP Contact Sharon Goldinger Vice President-Membership membership@pa-la.org AFFILIATE Independent Book Publishers Association (formerly PMA)

JOIN PALA OR RENEW YOUR MEMBERSHIP TODAY PALA membership is open to all publishers, vendors, and participants in the publishing industry in the greater Los Angeles area. You are invited to contribute your support of publishing in Los Angeles by joining PALA and participating in our educational and networking meetings. The application form can be downloaded from this link: (PDF)Click Here. (DOC)Click Here. MEMBERSHIP APPLICATION AND CHECK You may pay by check or PayPal with any credit card. You must send us this application, regardless of your method of payment, so that we can list you on our membership page and include you in all the Members-only benefits. Please bring your application form and payment, if paying by check, to the next meeting, or mail it to the Treasurer. if you are paying by credit card, you must pay online, but we still need your application form so that you can receive all of the benefits. PLEASE MAIL TO: David Evans P.O. Box 3223, 15th Street Manhattan Beach, CA 90266 Email your questions to: president@pa-la.org PayPal PA-LA Renewal PA-LA Initial Membership