PALA - Publishers Association of Los Angeles, Affiliate of PMA, Publishers Marketing Association
PUBLISHING BOOKS AND IDEAS ~ EDUCATION FOR SOUTHERN CALIFORNIA'S INDEPENDENT PUBLISHERS

Welcome to
Los Angeles publishing!

PALA
  • PALA COMMITTEES
  • PALA BOARD
  • ARTICLES
  • Home Page

  • For more information,
    send email to PALA:

    PALA Information
    info@pa-la.org

    President,
    Gary Young
    president@pa-la.org

    Vice President-Membership,
    Sharon Goldinger
    membership@pa-la.org

    Secretary,
    Sanjay Nambiar
    secretary@pa-la.org

    Treasurer,
    David Evans
    treasurer@pa-la.org

    At Large,
    Tammy Bleck
    BoardMember@pa-la.org

    Administrative Director
    James Mills
    info@pa-la.org


    PALA
    PALA NEWSLETTER

    Sign up for the free PALA e-mail newsletter.

    STEP ONE
    Just enter your email address to access your personal "PALA Account"
    STEP TWO
    Complete your contact information in the subscription form and "Submit" -- it immediately subscribes you to the newsletter.

    Please consider joining PALA.

    E-mail:
    PALA
    PALA MEMBERS LOGIN

    Log in here using your email address to access Member-Only content.

    E-mail:

    PALA
    PALA ACCOUNT UPDATE

    STEP ONE
    Enter your email address here to access your account form.
    STEP TWO
    Edit/update your PALA Account - address, email, etc.

    Just make your changes to the form and "Submit" -- it immediately updates your account.

    E-mail:

    PUBLISHERS ASSOCIATION OF LOS ANGELES - APRIL 2014

    NEW PUBLISHING TOOLS TO SELL MORE BOOKS

    (AND BUILD AUTHOR PLATFORM)

    WEDNESDAY, APRIL 23, 2014

    7:00 PM



      Indie publishing tech expert Carla King will present new and creative tools that you probably haven't heard of yet. These tools let you and your authors publish, sell, and promote books and other works in new bookstores and directly to readers in the social stream. As we review these new tools you'll begin to imagine new ways to boost your business and to get your authors excited about being involved in the promotion process. Here's what you'll learn:

      - How to sell more books using new stores and sales widgets you can embed in your website

      - Book creation tools that output seamlessly to PDF, EPUB, mobi, and HTML5.

      - Tools that entice more readers to sign up for your email newsletters

      - Publisher crowdfunding platforms you may not be familiar with

      - Tools that allow you to sell subscriptions to beta books, serial books, and other books in progress

      - Reasons to consider "Pay What You Want" pricing

      - How to slice and dice and remix the books in your catalogue to create completely new books and anthologies--or sell sections and chapters separately

      - How to create and deliver books and book marketing materials for promotion or sale without making readers click out of their social stream

      - How to create bestsellers with pre-orders

      - And finally, a new sales reporting dashboard that lets you and your authors see up-to- the-minute results of your marketing campaigns



      OUR SPEAKER

      CARLA KING is an adventure travel journalist, web professional, author, and self-publishing expert. In 1995 she pioneered the art of the realtime online travelogue for O'Reilly & Assoc. with her American Borders dispatches--now called blog posts--sent from the saddle of the Russian Ural sidecar motorcycle she was testing for the American importer. This journey sparked a series of motorcycle misadventures starting with the American Borders travelogue and moving on to Europe, China, India, and Africa.

      In 2010 Carla founded the Self-Pub Boot Camp program of books and workshops where she had taught writing for the web and building author websites for several years.

      Carla's career has focused on technology starting in 1985 writing repair manuals for mainframe computers and moving on to creating CD-ROMs, then building websites for the likes of Sun and Sony, road testing new motorcycle tech, and reviewing laptop computers and other electronic travel gadgets. Over the years, Carla has produced and published dozens of websites, online magazines, booklets, and book-like publications using a wide variety of desktop and cloud-based tools. She's published seven books, including The Self-Publishing Boot Camp Guide for Authors and How to Self-Publish Your Book.

      For more information www.CarlaKing.com and www.SelflPubBootCamp .



      DATE: Wednesday, April 23, 2014.
      TIME: 7:00 p.m.
      LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. Meetings are on the first floor, down the hall to the left of the front doors. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary.

      COST: FREE for PALA members; $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal on our website: www.pa-la.org.
      QUESTIONS: Sharon Goldinger, Program Chair, pplspeak@att.net, 949-581-6190.

      Please follow PALA on Facebook at bit.ly/pala-facebook and Twitter at twitter.com/PalaPub

      Please visit our Web site for updates at www.pa-la.org.

    Reservation Payment for Non-Members

    PALA
    PALA
    PALA MEMBERSHIP
    BENEFITS
    • Informative publishing programs...
    • Networking with publishers and suppliers...
    • Cooperative marketing...
    • Affiliate of PMA - Publishers Marketing Association

    IF YOU HAVE QUESTIONS ABOUT MEMBERSHIP
    Contact Sharon Goldinger
    Vice President-Membership
    membership@pa-la.org




    AFFILIATE
    Independent Book Publishers Association (formerly PMA)

    JOIN PALA OR RENEW YOUR MEMBERSHIP TODAY

    PALA membership is open to all publishers, vendors, and participants in the publishing industry in the greater Los Angeles area.

    You are invited to contribute your support of publishing in Los Angeles by joining PALA and participating in our educational and networking meetings. The application form can be downloaded from this link:
    (PDF)Click Here. (DOC)Click Here.

    MEMBERSHIP APPLICATION AND CHECK

    You may pay by check or PayPal with any credit card. You must send us this application, regardless of your method of payment, so that we can list you on our membership page and include you in all the Members-only benefits. Please bring your application form and payment, if paying by check, to the next meeting, or mail it to the Treasurer. If you are paying by credit card, you must pay online, but we still need your application form (please either fax it to 949-581-4958 or e-mail it to pplspeak@att.net so that you can receive all of the member benefits.

    PLEASE MAIL TO:
    David Evans
    P.O. Box 3223, 15th Street
    Manhattan Beach, CA 90266

    Email your questions to: president@pa-la.org

    NEW MEMBERSHIP / RENEWAL


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