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PUBLISHERS ASSOCIATION OF LOS ANGELES - MARCH 1020 Program

THE NUTS AND BOLTS OF E-BOOKS

Monday, March 15, 7:00 pm

While 2009 can be called "The Year of the E-Book," 2010 promises to be even more exciting. E-books are the subject of significant media attention. A dozen or more new devices from various manufacturers have been announced for 2010, including the long-rumored tablet from Apple, the recently announced iPad.

E-books, now produced by nonfiction and fiction trade publishers, academic and scholarly publishers, e-book-only publishers, and an impressive number of self-published authors, are starting to arrive. Still, most publishers report that only 1 or 2 percent of total revenue from book sales comes from e-books.

- How can you best take advantage of this market?

- What are the most popular formats?

- What are the strengths and weaknesses of each format?

- What are the pros and cons of offering your e-books for FREE

- What are the best ways to work with e-book vendors?


Our speakers will also provide tips on selling from your Web site, discuss pricing, and answer your other questions about this exciting and often controversial subject.

Join Chris Smythe from Sony and John Warren from the RAND Corporation for a lively discussion and Q&A on the nuts and bolts of successful e-book publishing.

OUR SPEAKERS

CHRIS SMYTHE is the director of Sony's Reader Store, where he leads the development of e-book retail and publisher partnership efforts for the Sony Reader. Before joining Sony in 2007, he worked at Simon & Schuster in New York and managed the e-book publishing program, content and asset creation for simonsays.com, and the distribution of S&S content to online book search programs such as Google Book Search. He currently lives in Los Angeles.

JOHN WARREN is director of marketing, publications, at the RAND Corporation, a nonprofit institution that helps improve policy and decision making through research and analysis. John has nearly two decades of experience in the publishing industry, with a special focus on marketing and digital publishing. He has presented at major publishing conferences in the United States and internationally and is the winner of the Common Ground International Award for Excellence in the area of the book.





DATE:	MONDAY, MARCH 15, 2010.
TIME:	7:00 p.m.
LOCATION:	Felicia Mahood Senior Center 11338 Santa Monica Blvd., West L.A. (About 3 blocks west of the 405. Parking is available on the street or in the public lot on the corner of Corinth and Iowa.) NOTE: Entrance to the meeting is through the Center's parking lot on Corinth--the third door into the building--past the black gate.
COST:	$5.00 for PALA members; $15.00 for nonmembers.
QUESTIONS:	Sharon Goldinger, Program Chair, pplspeak@att.net, 949-581-6190. Remember to visit our Web site for updates at www.pa- la.org.

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PALA MEMBERSHIP BENEFITS Informative publishing programs... Networking with publishers and suppliers... Cooperative marketing... Affiliate of PMA - Publishers Marketing Association IF YOU HAVE QUESTIONS ABOUT MEMBERSHIP Contact Sharon Goldinger Vice President-Membership membership@pa-la.org AFFILIATE Independent Book Publishers Association (formerly PMA)

JOIN PALA OR RENEW YOUR MEMBERSHIP TODAY PALA membership is open to all publishers, vendors, and participants in the publishing industry in the greater Los Angeles area. You are invited to contribute your support of publishing in Los Angeles by joining PALA and participating in our educational and networking meetings. The application form can be downloaded from this link: (PDF)Click Here. (DOC)Click Here. MEMBERSHIP APPLICATION AND CHECK You may pay by check or PayPal with any credit card. You must send us this application, regardless of your method of payment, so that we can list you on our membership page and include you in all the Members-only benefits. Please bring your application form and payment, if paying by check, to the next meeting, or mail it to the Treasurer. if you are paying by credit card, you must pay online, but we still need your application form so that you can receive all of the benefits. PLEASE MAIL TO: David Evans P.O. Box 3223, 15th Street Manhattan Beach, CA 90266 Email your questions to: president@pa-la.org PayPal PA-LA Renewal PA-LA Initial Membership