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Welcome to
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PALA Information
info@pa-la.org
President,
Gary Young
president@pa-la.org
Vice President-Membership,
Sharon Goldinger
membership@pa-la.org
Secretary,
Gemini Adams
secretary@pa-la.org
Treasurer,
David Evans
treasurer@pa-la.org
Administrative Director
James Mills
info@pa-la.org
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PUBLISHERS ASSOCIATION OF LOS ANGELES - FEBRUARY 2012 HOW TO MAKE E-BOOKS A PART OF YOUR PUBLISHING REPERTOIRE
Wednesday, February 15, 20127:00 PM
Not a week goes by without some new story about e-books and how they are changing the face of publishing. Readers are embracing them and publishers are racing to deliver them.
Speaking from a perspective gained from working in digital media over the past 20 years, our February meeting speaker, David Wogahn, will inform us about the issues facing today's publishing professionals when it comes to e-books. He will cover topics such as
- A state-of-the-market overview, including current hot topics
- Planning and design considerations unique to e-books
- How to simplify the conversion process
- An overview of the conversion process and various services
- E-book distribution channels
- E-book-specific marketing options
He will also discuss navigational considerations, linking to Internet-based content, how to handle footnotes and indexes, and metadata.
OUR SPEAKER
DAVID WOGAHN is a 20-year veteran of digital publishing and the founder of the e-book agency Sellbox.com. He was a cofounder of Times Mirror Multimedia and the FANSonly Network (now part of CBS Sports). David published his first e-books in 1991 and has worked extensively in both business and consumer media and across a range of delivery types, including websites, CD-ROM, syndication, and e-books (Mobi and ePub) as well as print.
DATE: Wednesday, February 15, 2012. TIME: 7:00 p.m. LOCATION: Felicia Mahood Senior Center 11338 Santa Monica Blvd., West L.A. (About 3 blocks west of the 405. Parking is available on the street or in the public lot on the corner of Corinth and Iowa.) NOTE: Entrance to the meeting is through the Center's parking lot on Corinth--the third door into the building--past the black gate. COST: $5.00 for PALA members; $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal on our website: www.pa-la.org. QUESTIONS: Sharon Goldinger, Program Chair, pplspeak@att.net, 949-581-6190. Please follow PALA on Facebook at tinyurl.com>PALA-Facebook and Twitter at twitter.com/#!PalaPub
Remember to visit our Web site for updates at www.pa-la.org.
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