Download PDF Catalog here! 6 MB

PUBLISHERS ASSOCIATION OF LOS ANGELES - FEBRUARY 2012

HOW TO MAKE E-BOOKS A PART OF YOUR PUBLISHING REPERTOIRE

Wednesday, February 15, 2012

7:00 PM

Not a week goes by without some new story about e-books and how they are changing the face of publishing. Readers are embracing them and publishers are racing to deliver them.

Speaking from a perspective gained from working in digital media over the past 20 years, our February meeting speaker, David Wogahn, will inform us about the issues facing today's publishing professionals when it comes to e-books. He will cover topics such as

- A state-of-the-market overview, including current hot topics

- Planning and design considerations unique to e-books

- How to simplify the conversion process

- An overview of the conversion process and various services

- E-book distribution channels

- E-book-specific marketing options

He will also discuss navigational considerations, linking to Internet-based content, how to handle footnotes and indexes, and metadata.





OUR SPEAKER

DAVID WOGAHN is a 20-year veteran of digital publishing and the founder of the e-book agency Sellbox.com. He was a cofounder of Times Mirror Multimedia and the FANSonly Network (now part of CBS Sports). David published his first e-books in 1991 and has worked extensively in both business and consumer media and across a range of delivery types, including websites, CD-ROM, syndication, and e-books (Mobi and ePub) as well as print.





DATE:	Wednesday, February 15, 2012.
TIME:	7:00 p.m.
LOCATION:	Felicia Mahood Senior Center 11338 Santa Monica Blvd., West L.A. (About 3 blocks west of the 405. Parking is available on the street or in the public lot on the corner of Corinth and Iowa.) NOTE: Entrance to the meeting is through the Center's parking lot on Corinth--the third door into the building--past the black gate.
COST:	$5.00 for PALA members; $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal on our website: www.pa-la.org.
QUESTIONS:	Sharon Goldinger, Program Chair, pplspeak@att.net, 949-581-6190. Please follow PALA on Facebook at tinyurl.com>PALA-Facebook and Twitter at twitter.com/#!PalaPub Remember to visit our Web site for updates at www.pa-la.org.

Reservations - Choose One

PALA MEMBER $5.00 Non-Member $15.00 IWOSC Member $10.00

PALA MEMBERSHIP BENEFITS Informative publishing programs... Networking with publishers and suppliers... Cooperative marketing... Affiliate of PMA - Publishers Marketing Association IF YOU HAVE QUESTIONS ABOUT MEMBERSHIP Contact Sharon Goldinger Vice President-Membership membership@pa-la.org AFFILIATE Independent Book Publishers Association (formerly PMA)

JOIN PALA OR RENEW YOUR MEMBERSHIP TODAY PALA membership is open to all publishers, vendors, and participants in the publishing industry in the greater Los Angeles area. You are invited to contribute your support of publishing in Los Angeles by joining PALA and participating in our educational and networking meetings. The application form can be downloaded from this link: (PDF)Click Here. (DOC)Click Here. MEMBERSHIP APPLICATION AND CHECK You may pay by check or PayPal with any credit card. You must send us this application, regardless of your method of payment, so that we can list you on our membership page and include you in all the Members-only benefits. Please bring your application form and payment, if paying by check, to the next meeting, or mail it to the Treasurer. If you are paying by credit card, you must pay online, but we still need your application form (please either fax it to 949-581-4958 or e-mail it to pplspeak@att.net so that you can receive all of the member benefits. PLEASE MAIL TO: David Evans P.O. Box 3223, 15th Street Manhattan Beach, CA 90266 Email your questions to: president@pa-la.org NEW MEMBERSHIP / RENEWAL New Membership $35.00 Renewal $35.00